Platform Revolution
€ 20,90
Informação do Produto
| ISBN | 9780393354355 |
|---|---|
| Autores | Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary |
| Editora | WW Norton & Co |
| Formato | Capa mole |
| Número de páginas | 352 |
| Peso (kg) | 0,286 |
| Data de Publicação | 29/08/2017 |
| Preço (iva excl.) | € 19,72 |
| Imposto | € 1,18 |
| Preço (iva inc.) | € 20,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
Facebook, PayPal, Alibaba, Uber—these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.