Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World
€ 111,90
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Informação do Produto
| ISBN | 9781292027159 |
|---|---|
| Autores | Juston Parker, Kimberly Tranter, Trevor Stuart-Hill |
| Editora | Pearson Education Limited |
| Formato | Capa mole |
| Número de páginas | 280 |
| Peso (kg) | 0,640 |
| Data de Publicação | 08/11/2013 |
| Preço (iva excl.) | € 105,57 |
| Imposto | € 6,33 |
| Preço (iva inc.) | € 111,90 |
| Disponibilidade | 6 unidades em armazém externo |
Descrição do Produto
For courses in Introduction to Revenue Management.
The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.