Marketing Strategy for Museums

€ 58,90


Informação do Produto

ISBN9781032313153
EditoraTaylor & Francis Ltd
Preço (iva excl.)€ 55,57
Imposto€ 3,33
Preço (iva inc.)€ 58,90
DisponibilidadeIndisponível

Descrição do Produto

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.