101 Design Methods : A Structured Approach for Driving Innovation in Your Organization
€ 39,90
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Informação do Produto
| ISBN | 9781118083468 |
|---|---|
| Editora | John Wiley & Sons |
| Data de Publicação | 23/10/2012 |
| Preço (iva excl.) | € 37,64 |
| Imposto | € 2,26 |
| Preço (iva inc.) | € 39,90 |
| Disponibilidade | 4 unidades em armazém externo |
Descrição do Produto
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.