The Effortless Experience : Conquering the New Battleground for Customer Loyalty
22,90 €
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Información del producto
| ISBN | 9780241003305 |
|---|---|
| Editorial | Penguin Books Ltd |
| Precio (sin IVA) | 21,60 € |
| Impuestos | 1,30 € |
| Precio (IVA incluido) | 22,90 € |
| Disponibilidad | 4 Unidades En almacén externo |
Descripción del producto
Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.