The Adweek Copywriting Handbook

28,90 €


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Información del producto

ISBN9780470051245
EditorialJohn Wiley & Sons Inc
Precio (sin IVA)27,26 €
Impuestos1,64 €
Precio (IVA incluido)28,90 €
Disponibilidad11 Unidades En almacén externo

Descripción del producto

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.