The Advertising Concept Book : Think Now, Design Later
33,90 €
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Información del producto
| ISBN | 9780500518984 |
|---|---|
| Editorial | Thames & Hudson Ltd |
| Precio (sin IVA) | 31,98 € |
| Impuestos | 1,92 € |
| Precio (IVA incluido) | 33,90 € |
| Disponibilidad | +20 Unidades En almacén externo |
Descripción del producto
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.