Principles of Marketing 8th Edition

90,90 €


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Información del producto

ISBN9781292269566
EditorialPearson Education Limited
Precio (sin IVA)85,75 €
Impuestos5,15 €
Precio (IVA incluido)90,90 €
Disponibilidad14 Unidades En almacén externo

Descripción del producto

Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.