Marketing Management And Strategy
64,61 €
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Información del producto
| ISBN | 9780273693987 |
|---|---|
| Editorial | Pearson Education Limited |
| Precio (sin IVA) | 60,95 € |
| Impuestos | 3,66 € |
| Precio (IVA incluido) | 64,61 € |
| Disponibilidad | 3 Unidades En almacén externo |
Descripción del producto
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.