Marketing Management 5th European Edition

104,90 €


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Información del producto

ISBN9781292727035
EditorialPearson Education Limited
Precio (sin IVA)98,96 €
Impuestos5,94 €
Precio (IVA incluido)104,90 €
Disponibilidad14 Unidades En almacén externo

Descripción del producto

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.