Made To Stick

12,72 €


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Información del producto

ISBN9780099505693
EditorialCornerstone
Precio (sin IVA)12,00 €
Impuestos0,72 €
Precio (IVA incluido)12,72 €
Disponibilidad17 Unidades En almacén externo

Descripción del producto

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.