How Brands Grow: What Marketers Don't Know
24,59 €
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Información del producto
| ISBN | 9780195573565 |
|---|---|
| Editorial | Oxford University Press Australia |
| Precio (sin IVA) | 23,20 € |
| Impuestos | 1,39 € |
| Precio (IVA incluido) | 24,59 € |
| Disponibilidad | 13 Unidades En almacén externo |
Descripción del producto
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.