Hooked : How to Build Habit-Forming Products

17,91 €


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Información del producto

ISBN9780241184837
EditorialPenguin Books Ltd
Precio (sin IVA)16,90 €
Impuestos1,01 €
Precio (IVA incluido)17,91 €
Disponibilidad+20 Unidades En almacén externo

Descripción del producto

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.