Competing Against Luck : The Story of Innovation and Customer Choice
26,90 €
Información del producto
| ISBN | 9780062435613 |
|---|---|
| Editorial | HarperCollins Publishers Inc |
| Precio (sin IVA) | 25,38 € |
| Impuestos | 1,52 € |
| Precio (IVA incluido) | 26,90 € |
| Disponibilidad | No disponible |
Descripción del producto
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow?