Brand Gap: The Revised Edition
26,45 €
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Información del producto
| ISBN | 9780321348104 |
|---|---|
| Editorial | Pearson Education (US) |
| Precio (sin IVA) | 24,95 € |
| Impuestos | 1,50 € |
| Precio (IVA incluido) | 26,45 € |
| Disponibilidad | 17 Unidades En almacén externo |
Descripción del producto
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.