B2B Brand Management
66,90 €
Substituído por 9783031946646
Envío en 4/5 dias
Información del producto
| ISBN | 9783540253600 |
|---|---|
| Editorial | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Precio (sin IVA) | 63,11 € |
| Impuestos | 3,79 € |
| Precio (IVA incluido) | 66,90 € |
| Disponibilidad | 1 Unidad En almacén externo |
Descripción del producto
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.