Digital Marketing Fundamentals
98,90 €
Información del producto
| ISBN | 9789001749842 |
|---|---|
| Editorial | Wolters-Noordhoff B.V. |
| Precio (sin IVA) | 93,30 € |
| Impuestos | 5,60 € |
| Precio (IVA incluido) | 98,90 € |
| Disponibilidad | No disponible |
Descripción del producto
Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.