Marketing Tourism and Hospitality

60,90 €


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Información del producto

ISBN9783031659829
EditorialSpringer International Publishing AG
Precio (sin IVA)57,45 €
Impuestos3,45 €
Precio (IVA incluido)60,90 €
Disponibilidad2 Unidades En almacén externo

Descripción del producto

Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing.