Market Research Methods in the Sports Industry
127,90 €
Información del producto
| ISBN | 9781837534470 |
|---|---|
| Editorial | Emerald Publishing Limited |
| Precio (sin IVA) | 120,66 € |
| Impuestos | 7,24 € |
| Precio (IVA incluido) | 127,90 € |
| Disponibilidad | No disponible |
Descripción del producto
Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.