Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
421,90 €
Información del producto
| ISBN | 9781799819479 |
|---|---|
| Editorial | Business Science Reference |
| Precio (sin IVA) | 398,02 € |
| Impuestos | 23,88 € |
| Precio (IVA incluido) | 421,90 € |
| Disponibilidad | No disponible |
Descripción del producto
Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.