Events as a Strategic Marketing Tool
71,90 €
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Información del producto
| ISBN | 9781789242300 |
|---|---|
| Editorial | CABI Publishing |
| Precio (sin IVA) | 67,83 € |
| Impuestos | 4,07 € |
| Precio (IVA incluido) | 71,90 € |
| Disponibilidad | 2 Unidades En almacén externo |
Descripción del producto
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.