Sensory Marketing
84,90 €
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Información del producto
| ISBN | 9781526423252 |
|---|---|
| Editorial | SAGE Publications Ltd |
| Precio (sin IVA) | 80,09 € |
| Impuestos | 4,81 € |
| Precio (IVA incluido) | 84,90 € |
| Disponibilidad | 3 Unidades En almacén externo |
Descripción del producto
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.