Qualitative Methods in Business Research
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Información del producto
| ISBN | 9781446273395 |
|---|---|
| Editorial | SAGE Publications Ltd |
| Precio (sin IVA) | 95,19 € |
| Impuestos | 5,71 € |
| Precio (IVA incluido) | 100,90 € |
| Disponibilidad | 2 Unidades En almacén externo |
Descripción del producto
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.