The Handbook of International Advertising Research
235,90 €
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Información del producto
| ISBN | 9781444332377 |
|---|---|
| Editorial | John Wiley and Sons Ltd |
| Precio (sin IVA) | 222,55 € |
| Impuestos | 13,35 € |
| Precio (IVA incluido) | 235,90 € |
| Disponibilidad | 1 Unidad En almacén externo |
Descripción del producto
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.