The Luxury Strategy

58,90 €


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Información del producto

ISBN9781398624269
Editorial
Precio (sin IVA)55,57 €
Impuestos3,33 €
Precio (IVA incluido)58,90 €
Disponibilidad3 Unidades En almacén externo

Descripción del producto

Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.