Raising the Corporate Umbrella
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Información del producto
| ISBN | 9781349425327 |
|---|---|
| Editorial | Palgrave Macmillan |
| Precio (sin IVA) | 56,51 € |
| Impuestos | 3,39 € |
| Precio (IVA incluido) | 59,90 € |
| Disponibilidad | 1 Unidad En almacén externo |
Descripción del producto
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.