The Psychology of Influence
84,90 €
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Información del producto
| ISBN | 9781138655393 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 80,09 € |
| Impuestos | 4,81 € |
| Precio (IVA incluido) | 84,90 € |
| Disponibilidad | 3 Unidades En almacén externo |
Descripción del producto
The Psychology of Influence provides an up-to-date student-oriented overview of how people are persuaded to change their attitudes, preferences or behavior. It uses international examples from contemporary written texts, TV commercials and social media, and provides an ideal core text for courses on consumer behavior and the psychology of attitudes and persuasion.