Media Analytics
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Información del producto
| ISBN | 9781138581050 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 91,42 € |
| Impuestos | 5,48 € |
| Precio (IVA incluido) | 96,90 € |
| Disponibilidad | 2 Unidades En almacén externo |
Descripción del producto
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.