Exchange Behavior in Selling and Sales Management
318,90 €
Información del producto
| ISBN | 9781138465961 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 300,85 € |
| Impuestos | 18,05 € |
| Precio (IVA incluido) | 318,90 € |
| Disponibilidad | No disponible |
Descripción del producto
Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the personal elements in selling.