Evaluating Public Communication
73,90 €
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Información del producto
| ISBN | 9781138228580 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 69,72 € |
| Impuestos | 4,18 € |
| Precio (IVA incluido) | 73,90 € |
| Disponibilidad | 2 Unidades En almacén externo |
Descripción del producto
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.