Scaling the Tail: Managing Profitable Growth in Emerging Markets
119,90 €
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Información del producto
| ISBN | 9781137543530 |
|---|---|
| Editorial | Palgrave Macmillan |
| Precio (sin IVA) | 113,11 € |
| Impuestos | 6,79 € |
| Precio (IVA incluido) | 119,90 € |
| Disponibilidad | 1 Unidad En almacén externo |
Descripción del producto
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.