Marketing Research Methods
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Información del producto
| ISBN | 9781108792691 |
|---|---|
| Editorial | Cambridge University Press |
| Precio (sin IVA) | 85,75 € |
| Impuestos | 5,15 € |
| Precio (IVA incluido) | 90,90 € |
| Disponibilidad | 8 Unidades En almacén externo |
Descripción del producto
Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.