Unpacking Creativity
41,90 €
Envío en 4/5 dias
Información del producto
| ISBN | 9781108461863 |
|---|---|
| Editorial | Cambridge University Press |
| Precio (sin IVA) | 39,53 € |
| Impuestos | 2,37 € |
| Precio (IVA incluido) | 41,90 € |
| Disponibilidad | 1 Unidad En almacén externo |
Descripción del producto
Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.