The Language of Organizational Styling
42,90 €
Información del producto
| ISBN | 9781107666979 |
|---|---|
| Editorial | Cambridge University Press |
| Precio (sin IVA) | 40,47 € |
| Impuestos | 2,43 € |
| Precio (IVA incluido) | 42,90 € |
| Disponibilidad | No disponible |
Descripción del producto
This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.