The Psychology of Innovation in Organizations
165,90 €
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Información del producto
| ISBN | 9781107088399 |
|---|---|
| Editorial | Cambridge University Press |
| Precio (sin IVA) | 156,51 € |
| Impuestos | 9,39 € |
| Precio (IVA incluido) | 165,90 € |
| Disponibilidad | 1 Unidad En almacén externo |
Descripción del producto
Organizations increasingly need to innovate in order to survive, and this book demonstrates how they can effectively apply the psychology of creativity to business. The authors analyze the nature of innovative products and the processes that generate them, the psychological characteristics of innovative people, and the environments that facilitate innovation.