Marketing Ethics and Consumer Society
74,90 €
Información del producto
| ISBN | 9781032994901 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 70,66 € |
| Impuestos | 4,24 € |
| Precio (IVA incluido) | 74,90 € |
| Disponibilidad | No disponible |
Descripción del producto
This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities. A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics.