The Righteous Brand
63,90 €
Envío en 4/5 dias
Información del producto
| ISBN | 9781032882369 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 60,28 € |
| Impuestos | 3,62 € |
| Precio (IVA incluido) | 63,90 € |
| Disponibilidad | 1 Unidad En almacén externo |
Descripción del producto
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars.