Hitmakers
46,90 €
Envío en 4/5 dias
Información del producto
| ISBN | 9781032874463 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 44,25 € |
| Impuestos | 2,65 € |
| Precio (IVA incluido) | 46,90 € |
| Disponibilidad | 1 Unidad En almacén externo |
Descripción del producto
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.