Brand Risk
65,90 €
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Información del producto
| ISBN | 9781032837840 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 62,17 € |
| Impuestos | 3,73 € |
| Precio (IVA incluido) | 65,90 € |
| Disponibilidad | 3 Unidades En almacén externo |
Descripción del producto
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin