Shifting the Marketing Mindset
55,90 €
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Información del producto
| ISBN | 9781032728032 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 52,74 € |
| Impuestos | 3,16 € |
| Precio (IVA incluido) | 55,90 € |
| Disponibilidad | 2 Unidades En almacén externo |
Descripción del producto
A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.