Corporate Cancel Culture and Brand Boycotts
79,90 €
Envío en 4/5 dias
Información del producto
| ISBN | 9781032670492 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 75,38 € |
| Impuestos | 4,52 € |
| Precio (IVA incluido) | 79,90 € |
| Disponibilidad | 1 Unidad En almacén externo |
Descripción del producto
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.