Brands and Branding
66,90 €
Envío en 4/5 dias
Información del producto
| ISBN | 9781032600437 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 63,11 € |
| Impuestos | 3,79 € |
| Precio (IVA incluido) | 66,90 € |
| Disponibilidad | 1 Unidad En almacén externo |
Descripción del producto
The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.