Qualitative Research in Marketing and Management
76,90 €
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Información del producto
| ISBN | 9781032557809 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 72,55 € |
| Impuestos | 4,35 € |
| Precio (IVA incluido) | 76,90 € |
| Disponibilidad | 2 Unidades En almacén externo |
Descripción del producto
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.