An Introduction to Quantitative Research Methods for Marketing
74,90 €
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Información del producto
| ISBN | 9781032525648 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 70,66 € |
| Impuestos | 4,24 € |
| Precio (IVA incluido) | 74,90 € |
| Disponibilidad | 3 Unidades En almacén externo |
Descripción del producto
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.