Consumer Behaviour and Analytics
71,90 €
Envío en 4/5 dias
Información del producto
| ISBN | 9781032388342 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 67,83 € |
| Impuestos | 4,07 € |
| Precio (IVA incluido) | 71,90 € |
| Disponibilidad | 2 Unidades En almacén externo |
Descripción del producto
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.