Sustainable Marketing of Transformative Heritage Tourism
61,90 €
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Información del producto
| ISBN | 9781032386683 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 58,40 € |
| Impuestos | 3,50 € |
| Precio (IVA incluido) | 61,90 € |
| Disponibilidad | 3 Unidades En almacén externo |
Descripción del producto
This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.