Brand Psychology
61,90 €
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Información del producto
| ISBN | 9781032373720 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 58,40 € |
| Impuestos | 3,50 € |
| Precio (IVA incluido) | 61,90 € |
| Disponibilidad | 3 Unidades En almacén externo |
Descripción del producto
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.