Marketing Strategy for Museums

58,90 €


Información del producto

ISBN9781032313153
EditorialTaylor & Francis Ltd
Precio (sin IVA)55,57 €
Impuestos3,33 €
Precio (IVA incluido)58,90 €
DisponibilidadNo disponible

Descripción del producto

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.