Social Media Measurement and Management

73,90 €


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Información del producto

ISBN9781032247861
EditorialTaylor & Francis Ltd
Precio (sin IVA)69,72 €
Impuestos4,18 €
Precio (IVA incluido)73,90 €
Disponibilidad3 Unidades En almacén externo

Descripción del producto

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.