Customer Relationship Management
112,90 €
Información del producto
| ISBN | 9781032247441 |
|---|---|
| Editorial | Taylor & Francis Ltd |
| Precio (sin IVA) | 106,51 € |
| Impuestos | 6,39 € |
| Precio (IVA incluido) | 112,90 € |
| Disponibilidad | No disponible |
Descripción del producto
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.